Businesses always want to know how to attract customers and one of the best ways is with commercial signage. But what type of signage do you need? There is more than one type of business sign.

In this article, we’ll take a look at three types of commercial signage and how they can help attract customers to your store.

Commercial Storefront Signage

Storefront signage gives customers their first impressions of your business. It also draws attention to the store.

Your storefront signage should indicate what type of services or products your business supplies. You also want to include the business name.

Not every company name identifies the type of business. If it applies to yours, consider incorporating a logo or images into the sign. The goal of storefront signage is to let customers know they are at the right location.

Pylon and Monument Signage

Pylon signage is freestanding and typically placed between your building and the street. These signs are usually built into the sidewalk or ground and are secured with a supporting structure. The signs can be vertical or horizontal, measuring 12 feet or higher. Pylon signs are an effective way to advertise your business at street level and can also be used to deliver specific messages.

Monument signs have a similar design but are typically shorter than pylon signage. These signs display your message at eye level.

Both types of signs play a role in directing potential customers to your business. These signs are especially effective for businesses that are hidden or set back from the road.

Attract Customers with Awnings

Awnings can serve several purposes. A custom awning can make your business look more attractive by giving a flat wall added dimension. The awning also gives your customers some protection from the weather. It provides shade in the summer and offers protection from the rain.

You can even use an awning as a way to attract customers to your business.

An awning can easily be turned into a marketing tool. Adding graphics like your business name or logo lets customers know they are at the right place.

Commercial Signage with Action Services Group

Are you looking for ways to attract customers? Business signage is an effective option. Whether you want an awning, pylon, monument, or storefront sign, we can help you with installation and removal services, maintenance, cleanings, and retrofits.

To speak with Action Services Group about your commercial signage needs call 610-558-9773, email info@actionservicesgroup.com, or you can schedule a call that fits your need by clicking the button below.